Released on = May 7, 2007, 12:22 pm

Press Release Author = DreamFactory

Industry = Software

Press Release Summary = Fourth Annual Software 2007 expected to attract more than
2,000 software CEOs, VPs and CIOs

Press Release Body = MOUNTAIN VIEW, Calif. - May 7, 2007 - DreamFactory, a pioneer
in providing the next generation of advanced Internet applications and development
tools, today announced that Eric Rubin, president of DreamFactory, will participate
in an industry panel on Tuesday, May 8, at 11 a.m. PDT at Software 2007. The
industry panel explores SaaS and the Channel: Maximizing the Opportunity While
Navigating the Obstacles of On-Demand Delivery.

Rubin will share his vision on how SaaS platforms are igniting the next generation
of ISVs like DreamFactory and how these ecosystems enable innovative channel
opportunities. Software 2007 will be held at the Santa Clara Convention Center on
May 8-9, 2007.

About DreamFactory
DreamFactory is a pioneer in providing the next generation of applications and tools
on SaaS platforms that help organizations of all sizes automate processes, increase
productivity and make better decisions. The DreamFactory suite is an integrated
collection of business applications for project management, document management,
team collaboration, meeting automation and rich reporting/BI. DreamFactory's
functional solutions are quick to deploy, inexpensive to maintain, and continuously
improving through customer-driven innovation. With more than 1,000 customers
embracing its business solutions, DreamFactory exemplifies the new pace of
application adoption sweeping the industry. DreamFactory headquarters are in
Mountain View, Calif. For more information, call 1-888-399-DREAM (3732) or visit
www.dreamfactory.com.

Web Site = http://www.dreamfactory.com

Contact Details = Nate Benson
Connect Public Relations
(801) 373-7888
nateb@connectpr.com